This Wednesday I attended Westweek at the Pacific Design Center which featured a keynote moderated by Elle Decor's Margaret Russell. While there, I picked up several tips on getting projects published in a magazine. Although I may not have a use for these right away, its good-to-know info that I'll be keeping in mind for future reference and thought I'd share here in case they're useful to you {whether now or later}. Here's a bit of what I learned:
- Before making any submissions, really assess whether or not your work fits in with the aesthetic and point-of-view of the magazine your sending it to. A project that may be rejected by Architectural Digest could be perfect for say Elle Decor or Traditional Home.
- Know who it is you're sending submissions to. Call the magazine office(s) and ask who handles submissions, then send directly to them.
- When emailing an editor, make your message clear. They get a ton of emails and you don't want yours to end up being identified as junk mail. In your subject headline for example, don't use phrases like "Hey A Thought...". Instead maybe state what company you're with and what project your message is regarding.
- Don't expect editors to go to your website to check out your work. Instead send a few good pictures (small files only!) of your best work.
- Don't forget the regional/local magazines and publications as such can often help you reach a more targeted audience.
- If your project doesn't make it onto print, don't get discouraged -there are other forms of media that can gain you just as much {maybe more or more targeted} exposure. Maybe your project is right for an online magazine {say maybe Nesting Newbies or Lonny}, website, or blog.
- Jillian St. Charles, VP and Site Director of HGTV.com noted that they accept a lot of online content -of special interest to them right now is work related to small spaces.
- At EditoratLarge.com you can submit your work for review by several top international, national, regional and online design publications.
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